Visit Wales "Find Your Epic" campaign

We've created the music for the 2016 Visit Wales campaign, including TV advert and five films celebrating adventure in Wales.

The Year of Adventure campaign officially launched on January 25, with TV adverts shown for the first time on S4C during Pobol y Cwm and on ITV1 during Coronation Street.
The major multi-channel campaign also includes television and cinema advertising in the UK and Republic of Ireland and Visit Wales’s first ever programme of cinema advertising in Germany.

Wales Online


The campaign includes a "making of" feature, with John Hardy as well as the film director Marc Evans, cinematographer Luke Jacobs, creative director Dylan Griffith and producer Robert Light.

For Wales’ Year of Adventure campaign John and the team (Sam Barnes and Pete Smith in particular) mirrored the modular construction of the films with the audio composition – firstly composing a simple yet infectious hook that is repeated across all six films, and then imbuing each film with its own distinct personality. From meditative and dreamy for the Nant Gwynant film, unapologetically epic and heroic for Snowdonia to a powerful, expressive and contemporary piece for the sea kayaking film off Ramsey Island, which saw him collaborate with guest composer/musician ‘Wevie’.
— Visit Wales