Visit Wales "Find Your Epic" campaign
John Hardy Music Collective created the music for the 2016 Visit Wales campaign, including a TV advert and five films celebrating adventure in Wales.
The ‘Year of Adventure’ campaign officially launched with TV adverts shown for the first time on ITV1 during Coronation Street and S4C during Pobol y Cwm. The major multi-channel campaign also includes television and cinema advertising in the UK and Republic of Ireland and Visit Wales’s first ever programme of cinema advertising in Germany.
The campaign includes a "making of" feature with John Hardy as well as the film director Marc Evans, cinematographer Luke Jacobs, creative director Dylan Griffith and producer Robert Light.
Music Reviews
“For Wales’ Year of Adventure campaign John and the team (Sam Barnes and Pete Smith in particular) mirrored the modular construction of the films with the audio composition – firstly composing a simple yet infectious hook that is repeated across all six films, and then imbuing each film with its own distinct personality.
From meditative and dreamy for the Nant Gwynant film, unapologetically epic and heroic for Snowdonia to a powerful, expressive and contemporary piece for the sea kayaking film off Ramsey Island, which saw him collaborate with guest composer/musician ‘Wevie’.” (Visit Wales)
read more on Wales Online
